Betfair was established in 1999 by Andrew Black and Edward Wray with the name Betfair Group plc.
Betfair sportsbook is the non-exchange version of Betfair and is now part of the Paddy Power Betfair plc since the merger in 2016.
Betfair was the first major sports betting exchange to hit the market and has become a popular betting exchange in the industry.
In 2011 Betfair decided to diversify their operations and started offering the services of a traditional bookmaker and quickly found themselves at the top of the betting industry.
Betfair offer a comprehensive array of sports both on the exchange and the sportsbook. Being a European based site, soccer coverage is extensive, with many markets being offered on each individual game, and betting is available on games of all levels worldwide
Betfair Casino is powered by PlayTech and is among the very best, with over 250 games offered across all their various products.
Furthermore, you can bet on the go and download the Betfair Poker mobile app and you can also download it on your desktop.
The customer service department is available 24/7 seven days a week.
Betfair offer an extensive range of deposit options. However some payment method are not free of charge.